In the e-commerce search free traffic distribution executive list strategy, we share the recall sorting strategy and market-oriented macro-control strategy of free competition . The former is mainly to distribute traffic by individual soldiers, while the latter mainly executive list uses macro-control to adjust the head and congestion of traffic distribution, to avoid the Matthew effect to activate the vitality of market competition and improve user search experience. In this chapter, we describe the e-commerce search. Commercial distribution strategies for search traffic.
Not only is advertising revenue large, but also executive list accounts for a high proportion of it. Let’s take the purest e-commerce platform PDD as an example. PDD basically only has the merchant C model, with very little self-operated and very few other businesses. Such revenue mainly comes from merchants’ sales. In fiscal 2019, the advertising revenue was 26.8 billion, executive list accounting for more than 80% of the platform's total revenue. Commercialization Strategies of E-commerce Search Traffic Distribution 2.
The distribution of free traffic is more about following the executive list rules of the platform and competing with other merchants within the scope of the rules, while advertising customer acquisition can actively control the customer acquisition target, customer executive list acquisition scale and customer acquisition time by setting advertising bids, advertising time and promoting targeted groups. It is up to the businessman to decide for himself according to his own business situation.