it is expected that the circulation of courier vans will be reduced by 22% per month throughout the municipality. This implies a reduction of 1.3 tons of CO2. In addition to the advantages for sustainability, the project also helps reduce the risk of clipping path service contagion by coronavirus, since it allows packages to be delivered without interaction between people. trends-retail-2022-Girona 3) MORE supermarkets MAS Supermarkets are another great example of a company that has taken advantage of technology to improve the customer experience through augmented reality and 4K video . Augmented reality is used to offer customers information about different products,
such as nutritional data, ingredients, allergens or recipes. In addition to being an attractive first claim, it allows you to obtain all this information in a much more comfortable, fast and complete way. On the other hand, 4K video is used to make live broadcasts to the app to bring the supermarket to customers' mobile phones and provide additional information, helping them to plan their purchase in advance. trends-retail-2022-Supermarkets-MAS 4) ApplePay Apple Pay is a great example of improving payment processes thanks to tokenization . The process works as follows: The customer takes a photo of his credit card
with an iPhone. Apple captures the card information and sends it to the issuing bank or financial institution. The financial institution generates a token and key and sends them to Apple. Apple stores only the token. In this way, the user can make payments with their mobile in any store through the token, but as it is a "one-way" algorithm, the token itself does not allow outsiders to obtain the card data . This secure system has allowed the use of Apple Pay to grow from 67 million users in 2016 to more than 500 million today. 5) Mainland Ark Arca Continental, the second largest Coca-Cola bottler in Latin America