Companies are investing in marketing technology that leverages AI and MA like never before. There was a lot of hype on these topics in 2017 and 2018, but this year we have some really new discoveries. Marketing automation solutions based on MA and AI technologies will find new implementations in personalizing the customer experience.
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Integrating marketing activities into the customer life cycle Given the increasing complexity of digital marketing, communication schemes for mapping customer experiences are given a greater role. The development of such schemes allows customers to determine the most relevant communication channels and the most successful interaction points in the process from lead to payment.