If you can show a potential customer that you are the solution to their problem without stalking them all over the internet, you're tapping into a passionate customer. » I'll get to Jordan Phone Number List the full list of ways to nurture your prospects with PPC in a minute, but first… The problem of managing emails… Everyone does it. The Jordan Phone Number List two main reasons why you need to leverage PPC as a fundamental component of your training program are poor or poor open rates and email overload . Here's an image of the Promotions tab in my Gmail inbox one morning last week: bloated email inbox I have never read a single one of those emails. Unless your subject line game is off the charts, the Promotions tab is where the culture will die. An elephant graveyard for bad and fair email copy. With PPC, you effectively bypass the middleman. By bypassing your prospects' inboxes, you're only competing with advertisers on a SERP, a relevant website on the Jordan Phone Number List Google Display Network, or Facebook/Instagram. You also have a leg up on your competitors, who are likely only using an automated email funnel to Jordan Phone Number List nurture leads (if at all). The second issue impacting your email management program? Low open rate. Check out this list of average email marketing stats by industry from MailChimp. They're not low enough to justify not investing in Jordan Phone Number List email marketing anymore, but they're not particularly encouraging either. Worse still, click-through rates. Yikes. Now email management is still valuable. If a prospect opens an email and you provide value in the form of a free resource, chances are they will also open your next one. We do this to great effect at WordStream. nurture email copy sample I say this to say this: email management is great, but on its own, it's just not Jordan Phone Number List enough. Paid and social search will be your salvation. With that out of the way, let's move on to 11 ways to turn leads into customers with paid search and paid social media. #1: Keyword Research + Audience Definition.